aa landscaping
CLIENT PROJECT
website redesign
UI
aa landscaping
CLIENT PROJECT
website redesign
UI
I reorganized the services into clear categories and expanded each page with the information clients actually need to make a decision.
Visuals, material examples, key benefits, process details, and deliverables made the offer easier to understand without relying on long blocks of text.
To make the company feel more credible, I added completed projects with galleries, short descriptions, and searchable tags, along with customer reviews, trust badges, statistics, and a clearer explanation of the process.
I also strengthened the path to contact through consistent calls to action and a simplified form.
The result is a clearer, more professional site that better reflects the quality of the company’s work and makes it easier for potential clients to understand the offer and get in touch.
PROCESS
AA Lawn & Landscaping is a locally owned company serving Fredericksburg and Hill County. They offer various landscaping services.
This project was a full redesign — a rethink of the site structure, content hierarchy, and how each page communicates value.
ABOUT
Landscaping is a significant investment, so the main challenge was to communicate the company’s value more clearly and give potential clients a stronger reason to trust the business.
The original website was functional, but it felt generic, lacked structure, and did not reflect the quality of the company’s work. It also failed to show the full range of services, explain what set the company apart, or guide visitors toward taking action.
Challenge
polina.pavlinina@gmail.com
AA Lawn & Landscaping is a locally owned company serving Fredericksburg and Hill County. They offer various landscaping services.
This project was a full redesign — a rethink of the site structure, content hierarchy, and how each page communicates value.
ABOUT
Landscaping is a significant investment, so the main challenge was to communicate the company’s value more clearly and give potential clients a stronger reason to trust the business.
The original website was functional, but it felt generic, lacked structure, and did not reflect the quality of the company’s work. It also failed to show the full range of services, explain what set the company apart, or guide visitors toward taking action.
Challenge
I reorganized the services into clear categories and expanded each page with the information clients actually need to make a decision.
Visuals, material examples, key benefits, process details, and deliverables made the offer easier to understand without relying on long blocks of text.
To make the company feel more credible, I added completed projects with galleries, short descriptions, and searchable tags, along with customer reviews, trust badges, statistics, and a clearer explanation of the process.
I also strengthened the path to contact through consistent calls to action and a simplified form.
The result is a clearer, more professional site that better reflects the quality of the company’s work and makes it easier for potential clients to understand the offer and get in touch.
PROCESS
Landscaping is a significant investment, so the main challenge was to communicate the company’s value more clearly and give potential clients a stronger reason to trust the business.
The original website was functional, but it felt generic, lacked structure, and did not reflect the quality of the company’s work. It also failed to show the full range of services, explain what set the company apart, or guide visitors toward taking action.
Challenge
